SEO stands for Search Engine Optimization and it is the hard, technical work that allows a website to rank on the first page of Google and other search engines.

Google ranks your website’s status by how trustworthy and relevant it determines your website to be. Google judges this by a wide range of factors including source code, content, site speed, video & images, how mobile–friendly the site is, etc. Our team of specialists understand how this ranking works, and we utilize SEO best practices that ensure your site is trusted, boosting your rank in the results.

What Google looks for on your website:

Relevance or Onsite SEO:

  • Source code
  • Content
  • Website speed
  • Is the website mobile responsive?
  • Is Google Analytics installed?
  • Is Google Maps being utilized for location services?
  • Video/Images hosted within the website

Trut or Offsite SEO:

  • Custom articles
  • Engagement with those articles
  • Blog posts
  • Site bookmarking
  • Infographics
  • Business directories

The factors that contribute to the cost of SEO:

Market competitiveness and industry competitiveness.  A business in a smaller market may be able to get away with a smaller SEO budget. A larger business in a larger market will likely require a bigger SEO budget.