01 WEBSITE DEVELOPMENT
The Pikewood team will construct a modern, elegant 10–page website to satisfy all of your online business needs. Our clients retain full ownership their sites, and are never required to pay monthly fees. We will also walk you through editing your website content, making the update process quick, easy, and hassle free.
Our pages have easy–to–use content management systems to ensure that you can regularly update your page without going through a third party. Pikewood provides mobile–responsive social media integration for all our website designs, along with contact forms and professional stock imagery.
02 Consumer Targeting
Our specific targeting services include:
● Keyword Search Retargeting
● Category Contextual Targeting
● Geo–Fencing Targeting
● Addressable Household Geo–Fencing
● Event Retargeting
● Site Retargeting
03 Video Advertising
Our Video Advertising service allows you to place engaging video ads across all desktop, tablet and mobile devices. We can place your 15-second, non-skippable ad before free video content on major websites like CNN.com, Forbes.com, MLB.com, local news sites, and more. We can also place “mid-roll” ads during longer videos.
We can also place your video ads with YouTube, which reaches over 90% of internet users ages 25-54. 15 or 30 second ads are non-skippable, and are effective for building brand familiarity within a short period of time.
05 Email Marketing
Targeting: Strategy Development, content creation and posting to social (8 posts per month), monthly editorial calendars, paid social advertising via boosted posts.
06 Search Engine Optimization
Google ranks your website’s status by how trustworthy and relevant it determines your website to be. Google judges this by a wide range of factors including source code, content, site speed, video & images, how mobile–friendly the site is, etc. Our team of specialists understand how this ranking works, and we utilize SEO best practices that ensure your site is trusted, boosting your rank in the results.
07 Pay Per Click
08 Over The Top Video
OTT Video ads offer at least one major advantage over social media: Your unskippable ads are inserted into longer-form content (usually an entire television show) that the viewer has already settled in to watch, increasing engagement and making them much more likely to finish your ad.
OTT Video ads still allow you to pinpoint users, including area–specific, behavioral and addressable targeting.
10 Pifi (Wifi Capture)
One advantage of Pi-Fi is that it allows us to generate a “Walk–Through Rate”, which measures how many customers respond to messages by physically walking through the business doors.
Pi–Fi also allows you to interact with any unhappy customers before they post negative reviews and send automated messages tailored to specific groups:
● First-time customers
● Repeat customers
● Loyal customers
● Lost customers
● Customers with birthdays or anniversaries
● Customers who visited on a specific day or time